When the new gTLD program launched in 2012, more than 550 of the world's largest companies applied for their own .brands to protect their trademarks. In the 2026 round, ICANN accepted applications from 30 April to 12 August 2026, with a base application fee of USD 227,000 and an Applicant Guidebook published on 16 December 2025.
View a conversation with Marcus Whitfield and Daniel Hartley as they provide an up-to-date analysis of the .brand program, including how .brand TLDs are used today and what comes after the application window.
During this webinar, you will learn about: