La Vie en Rose Achieves 100% Takedown of Fake Ads
As one of Canada’s leading lingerie, sleepwear and swimwear retailers, La Vie en Rose operates over 287 stores across the country and is present in 19 international markets. The brand has built a strong reputation rooted in trust, quality and exceptional customer service.
With a well-established online brand and a loyal customer base, La Vie en Rose became an increasingly frequent target for cybercriminals. Fraudsters launched fake websites, deceptive ads and social media scams that impersonated the company, luring customers into fraudulent purchases and resulting in financial losses, rising support requests and declining customer confidence.
To combat this growing wave of digital impersonation, La Vie en Rose partnered with MarkScout for real-time detection, advanced AI-driven threat analysis and swift takedown capabilities, proactively eliminating fake domains, fraudulent ads and malicious listings across regions and platforms.
The results:
- 100% takedown rate for fake ads and unauthorized marketplace listings
- Restored control over its digital presence across regions and platforms
- Fewer fraud-related complaints and stronger customer trust and confidence in the brand